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Littlefield Agency Hired to Refresh Electric Guard Dog Brand
Littlefield Agency is thrilled to announce that it has added Electric Guard Dog to its growing roster of national clients.
Founded in 1973 in South Carolina, Electric Guard Dog started as a company specializing in the raising and training of guard dogs. Over the years, they’ve integrated into a full-fledged 24-hour surveillance and security company, offering a full-perimeter security solution with lights, cameras, electric fences and more.
Electric Guard Dog currently serves trucking companies, rental yards, recycling companies and auto auctions, providing their services to big names such as FedEx and UPS. While they continue to expand in those verticals, they are looking to grow and evolve to serve the needs of a broader clientele.
Littlefield Agency will conduct a complete brand refresh, with current and prospective customer research, a new messaging strategy and creative campaign, complete with a new logo and potential new name to give the brand a competitive edge so they can continue to expand their business.
"At Electric Guard Dog, we hold ourselves to a standard of excellence both to our customers as well as internally," said Adam Ruonala, Marketing Director at Electric Guard Dog. "When we decided to partner with an agency on this important undertaking, we knew we needed a firm that was committed to the same level of quality as EGD. After sitting down with Littlefield, we knew we had found our partner on this exciting journey, and we are very excited to see the results! It is our hope that the refreshed brand message will reflect the amount of passion and dedication that both of our companies have for this project."
"Our team is ecstatic to get going on this project for Electric Guard Dog," said Sam Littlefield, Business Development Director at Littlefield Agency. "There really is no other full-perimeter solution like this out there, so we believe there is a great opportunity for them to continue to dominate in the security space."
Founded in 1980, our Top 25 North American B-to-B agency specializes in companies who sell through a strong dealer/distributor network.